Sometimes really cool promo stuff comes to my office. Advanced copies of knitting books (beware the uncorrected proof of a pattern!), movie screeners, the occasional random t-shirt. But today I think some genius marketer takes the cake.
The movie: Juno (about a pregnant high school girl, blah, blah, blah)
The swag: A highlighter in the shape of a pregnancy test.
Gross. At least the ink is orange, not yellow. But still. Ha, ha, ha, pregnancy tests are funny. And who doesn't want to mark something as important with an item in the shape of something you pee on? Especially if you're the type of person who chews on your pen.
Ugh.
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